Creativity first
Technology serves expression, never the other way around.
Playback Production
The agency that puts everyone on stage
We are a production studio built on a simple belief: everyone carries a song within. Our role is to give you the tools — and the stage — to reveal it.
Our mission
Make music creation accessible to everyone
Playback Production builds immersive experiences where technology gives way to emotion. With Musicland AI, singing like an artist becomes a practical, guided and shareable journey.
We do not replace the artist: we equip them. AI suggests, you decide. The result belongs to you.
Our vision
A virtual stage without borders
Tomorrow, the stage will no longer be reserved for a few. Musicland is a place where playbackers around the world perform, inspire and meet — online and at live nights.
Our values
What moves us
Community
Playbackers encourage each other and share the stage.
Respect for rights
Your creations stay yours. Our framework protects creators.
Boldness
We explore new territories in music.
Accessibility
No instrument required — only a desire to express yourself.
Craft
Considered production and a smooth mobile experience.
The team
The disciplines behind the stage
Named profiles will be published once the team has approved them. The required disciplines are already clear.
Music production
Artistic vision and production direction.
Technology & AI
Design of AI-assisted workshops.
Art direction
Visual identity and the Musicland world.
Community
Members, artists and partnerships.
Your stage is waiting
Want to collaborate?
Press, partnerships, artist ambassadors: let’s talk about what comes next.